Category Archives: Blog

Impact Your Business with Social Media – Convention Session Highlight

by Helen Todd, Co-Founder and CEO of Sociality Squared

In 2017, the prevalence and importance of social media cannot be denied or ignored. No longer is it the scrappy internet network only for teenagers, twenty-somethings, and daring brands. It has become a sophisticated marketing tool that all businesses must use to stay relevant, reach new audiences, and engage and communicate with their customers.

Facebook averaged 1.23 billion daily active users a day in December 2016. That is a lot of people! While you may not need to reach billions, there lies an untapped audience that could be interested in your business. Your current customers are on social media. That means you need to be too.

This upcoming April 26 – April 29 the Retail Print Music Dealers Association Convention will be held in Atlanta, Georgia. I am honored that I will be speaking on April 28 on how social media marketing can impact your print music business.

In 2010 in New York City, I co-founded Sociality Squared, a full service social media agency – that’s before Instagram ever existed! The mission of the company has always been to connect people with the brands and companies they care about in a meaningful way. Companies are vying for attention from their customers on a screen always by their customers’ sides and in an intimate space that their customers spend a lot of time on and share with their friends and family.

The good news is you already have a community around your print music business. Join the session and you’ll learn how to translate and grow that community on social media. Don’t worry, it’ll be as painless as possible! Social media marketing can build on and amplify your current assets including your local community, word-of-mouth, and in-store experiences. You’ll learn how to repurpose what you already have to make a doable and impactful splash on social media.

Attendees will leave with actionable items to make the most positive impact on their print music business. Not only that, you’ll also receive a checklist that walks through the steps necessary to get the most out of social media. Bring your questions and don’t be shy!

By the end of the session social media will go from a daunting task to marketing music to your ears!

-Helen

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The Intricacies, Quirks & Practicalities of Copyrights – Convention Session Highlight

by Ted Piechocinski I’m extremely excited to be coming back to an RPMDA convention.  During my time in publishing (now about 16 years ago), when I headed the print publishing operations of Cherry Lane Music, I had the pleasure of attending several conventions, including Albuquerque, St. Louis, and Vancouver, BC, among others, and always cherished those… Continue Reading

RPMDA Convention Friday Night Entertainment (Optional)

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About Henle Guestbooks

Dr. Wolf-Dieter Seiffert, Henle “To the generous savior of the most beautiful music of all times!“ (Rubinstein). About the Henle guestbooks. Perhaps I am a bit old-fashioned: I like guestbooks. I especially like to browse through the big fat guestbook of my parents or of my own family (where photographs are pasted, too), and it… Continue Reading

Selling as a Customer: The Birth of an Unexpected Business Plan

By Mauricio Ramirez, Partituras MX When I first started working with the Hal catalog, back in 2013, as the manager of the recently founded section for printed music at Klavier, a piano store in Guadalajara, Mexico, I asked myself the obvious question for a first order: “What would sell the most and the fastest?” In… Continue Reading

Guadalajara FIL Part 1: Selling an Experience

By Tim Cose, Hal Leonard Corporation If you only watched exchange rates and US domestic news stories for the past 12 months, Mexico might seem a lot further away –figurativelyand geographically– than it really is. Mexico has the largest GDP in Latin America when weighted by purchasing power parity. In terms of exports, Mexico has… Continue Reading

Making Your MEA Work for You

By Tracy Leenman, Musical Innovations, LLC In recent years, some retailers – and publishers – have stopped exhibiting at state MEA’s for various reasons. But we believe that our state MEAs are among the most potentially significant, positive, and yes, exciting, events of the year for our company. What better opportunity will you have all… Continue Reading

Do Re Mi Fa, and Sol On

By Patti Cooper, Vocal Music Specialist, Senseney Music, Inc., Wichita, Kansas The Kodaly concept of music education is certainly not new! Zoltan Kodaly, the mid-twentieth century Hungarian composer, laid the groundwork with his passionate philosophy of music in the Schools.  Together with Bela Bartok, Kodaly pioneered the concept of music instruction for all children, even… Continue Reading