Category Archives: Blog

2017 Best Ideas Winner – International Sheet Music Day

Greetings from the Land of Sky Blue Waters!  We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring!

First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session.  I really think this idea has a lot of potential as a great promotion for everyone in the print music industry.

We’ve had a lot of discussions about this idea, and I think everyone understands that the turnaround time was a little too short for a big, comprehensive 2017 event, and working out all of the logistics and processes and responsibilities and products and well, everything, is going to take a lot of time and effort, especially for our Commercial Members, if they want to support it.

I know that there are already a lot of promotional days and “holidays” on the calendar, and national promotions for music in general and music education and lots of other related events, but I think if we look at Record Store Day as an example, and really focus on our retailers and products, this could be really successful.

The message to the general public is “Sheet music still exists, it is still being used, it is still important, and we are still here!”

Also, I did say in my pitch for the idea that Schmitt Music is moving forward with Sheet Music Day, to be observed on August 5, 2017 and we are doing just that.

Here’s what I’ve got so far:  Our marketing team is developing a logo and branding for the event.  I am hoping to add some Facebook and other social media support as well, under the branding of Sheet Music Day and #sheetmusicday.  If you would like to use the same logo and branding for your own Sheet Music Day promotions, we are happy to share.  (I am really hoping at least one of our Canadian friends will join us, so we can keep “International” in the name of the day!)

We’ll be doing some special one-day promotional pricing on our favorite local sheet music artists like Prince (of course), Bob Dylan, Bon Iver, and Lorie Line (who has a couple of new titles coming out this summer) and more.  If you have local artists you’d like to promote, maybe you can ask them to stop in and play that day?

We’ll be giving away a copy of “Visions of Music” by RPMDA member Tony Walas (Harris Teller) at every one of our stores on Sheet Music Day, as well as having copies for sale.  (Great book, by the way, if you haven’t ordered a copy for yourself yet.)

I’ve got a couple other ideas in the works, but my favorite by far is promoting our in-store, digital sheet music vendors.  We’ll be posting signs in the store that read “What Song Do You Want to Play Today?  Thousands of Titles Available Instantly” and offering 1 digital title FREE with any purchase of $10 or more.

Let’s get some print music into every customer’s hands that day!

What will International Sheet Music Day look like next year?  Well, that’s up to everyone involved with RPMDA, including you.  Feel free to share your thoughts on International Sheet Music Day with me or one or all of the RPMDA board members.

The best part of this “Best Idea” is that it is intended to benefit everyone involved in the print music industry by generating some awareness, hopefully, some excitement, and definitely some sales!

Thanks, and Happy (International) Sheet Music Day!

Elliott Wessel, Schmitt Music

Print Music Pipeline: Optimization through Simulation – Part I

by Tim Cose, Hal Leonard Corporation I recently had the chance to play with some high-power simulation software called Oracle Crystal Ball. It allows the user to easily iterate independent variables subject to probability distributions in an Excel framework with the goal of optimizing targeted decision variables. That sounds fancy, but at its core, Crystal… Continue Reading

Welcome to Minneapolis – Home of the 2018 RPMDA Convention

Mike Watson – RPMDA VP Secretary/Treasurer Next April April 25-28, our convention returns to the beautiful Twin Cities for the first time in 36 years. Offering a wealth of cultural activities & outdoor adventure, the Mini Apple has much to recommend. And after hosting the 52nd Super Bowl next February, Minneapolis will be primed for the… Continue Reading

RPMDA Copyright Session Summary

RPMDA Copyright Session Summary

by Ted Piechoncinski, Indiana State University Copyright and its implications for the print music industry have been hot topics for the past several years, and Ted Piechoncinski led a lively discussion at our Atlanta convention about possible strategies for dealers and publishers in our industry to consider. The main ideas are as follows: FAQs: group… Continue Reading

Your Print Music Business Social Media Checklist

Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can… Continue Reading

Church Music Publishers Association Update

Church Music Publishers Association Update

by Reiff Lorenz, Lorenz Music The Church Music Publishers Association held its annual convention in April this year. We discussed many regulatory issues and industry concerns. Fighting copyright infringement continues to be the top priority of the CMPA. We have made significant progress in recent years. Here are some examples of the discussions and initiatives… Continue Reading

RPMDA Convention Best Ideas – Part 1

Below is the first installment of Best Ideas entries from the Best Ideas Session at the 2017 RPMDA Convention in Atlanta. Thanks to Tim Cose, of Hal Leonard for collecting and compiling the first installment. Wine Club for Piano Music  Krista Hart, Alfred Music Subscription box series are all the rage right now – you… Continue Reading

Our Sheet Music Heritage: 1967 – Popular Songs

Our Sheet Music Heritage: 1967 – Popular Songs

By Tony Walas, Harris Teller /author Visions of Music – Sheet Music in the Twentieth Century As we celebrate the 50th anniversary of the Summer of Love, let’s examine some significant artifacts from the time – the popular sheet music of 1967. That these pieces of our music heritage are still around fifty years later, to… Continue Reading

RPMDA Announces 2017 Dorothy Award Honoree and other Announcements

RPMDA Announces 2017 Dorothy Award Honoree and other Announcements

The 2017 RPMDA 41st Annual Convention in Atlanta attracted 169 attendees, including 26 exhibitors, and 32 first-time attendees. Among the many convention attractions, members participated in a CNN/Aquarium Tour, a tour of the J.W. Pepper facilities, a Scavenger hunt,  and the Annual Awards banquet.  Educational sessions were stronger than ever for 2017. The convention mood this… Continue Reading