Category Archives: Advertising/Marketing

Handbell Music Anyone?

By Jill Jeffers, Jeffer’s Handbell Supply

Love Rock and Roll? Love Pop Music? Well, this music is not just for drums and guitars anymore! I happen to know another instrument that is not usually seen on stage with the rock stars, but can still be just as fun and amazing! What instrument am I talking about? Handbells. Yes, I said Handbells.

You would be amazed at the different sounds and effects that can be achieved with these instruments. There actually have been quite a few pop and movie titles published for handbells going back to the 1980’s or so, but in the last ten years, this genre has exploded with new music from classics, jazz, blues, rock, country, and the billboard hits keep coming. There are quite a variety of original works too that fit into a category all their own with their own special flare.

Community groups have been the main target of this music, but in the last ten years there has been a growth among church groups performing this music outside the church. You can hear such performances in senior centers, concert halls, community centers, music festivals, and more. Youth groups have also been a big growth area for this music since, you know, everyone wants to play the cool music!

Let’s see if I can list a few of the all-time best sellers for you. Disney classic tunes include: When You Wish Upon a Star, Kiss the Girl, Bells of Notre Dame, Beauty and the Beast, The Lion King, Mousterpieces (Mickey Mouse), Pirates of the Carribean, etc. Other movie titles: Theme from Titanic, Singin’ In the Rain. Old classics include:  Chattanooga Choo Choo, Take Five, Ashokan Farewell, Best of John Williams, Gershwin, Aquarius.

Most recent titles include: Stairway to Heaven, Dancing Queen, Let It Be, Here Comes the Sun, All I Want for Christmas is You, Don’t Stop Believing. Performers such as Katy Perry, Cold Play, The Beatles, Lady Gaga, to name just a few.

Those of us that have been around hand bells for most of our lives know the well-kept secrets about the great fun and education that come with playing this instrument. Check out performances on YouTube and you will see an endless world of great music open up before your eyes.

Selling as a Customer: The Birth of an Unexpected Business Plan

By Mauricio Ramirez, Partituras MX When I first started working with the Hal catalog, back in 2013, as the manager of the recently founded section for printed music at Klavier, a piano store in Guadalajara, Mexico, I asked myself the obvious question for a first order: “What would sell the most and the fastest?” In… Continue Reading

Guadalajara FIL Part 1: Selling an Experience

By Tim Cose, Hal Leonard Corporation If you only watched exchange rates and US domestic news stories for the past 12 months, Mexico might seem a lot further away –figurativelyand geographically– than it really is. Mexico has the largest GDP in Latin America when weighted by purchasing power parity. In terms of exports, Mexico has… Continue Reading

Making Your MEA Work for You

By Tracy Leenman, Musical Innovations, LLC In recent years, some retailers – and publishers – have stopped exhibiting at state MEA’s for various reasons. But we believe that our state MEAs are among the most potentially significant, positive, and yes, exciting, events of the year for our company. What better opportunity will you have all… Continue Reading

Do Re Mi Fa, and Sol On

By Patti Cooper, Vocal Music Specialist, Senseney Music, Inc., Wichita, Kansas The Kodaly concept of music education is certainly not new! Zoltan Kodaly, the mid-twentieth century Hungarian composer, laid the groundwork with his passionate philosophy of music in the Schools.  Together with Bela Bartok, Kodaly pioneered the concept of music instruction for all children, even… Continue Reading

Best Ideas for Christmas

From Bookmark Music, Music Innovations, Alfred Music Co., & Pender’s Music Company Bookmark Music, Marcia Stearn, Owner Bookmark Music is located in a small town. Pacific Grove, California bills itself as “America’s Last Hometown”. Located on the Monterey Peninsula, it competes with Monterey and Carmel for business. So, community / neighborhood events abound thanks to… Continue Reading

Use Your Web Site To Drive Traffic To Your Store

By David Hall, Vice President, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet can be a… Continue Reading