How to Implement Your Social Media Strategy – Danny Rocks

Once you have identified your core customers and determined which Social Media sites they use most frequently, it is time to create and implement your Social Media Strategy. Let’s say that your core customers use Facebook, YouTube, and Twitter most frequently. Take advantage the key features of each and integrate all three sites into a …

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INVENTORY MANAGEMENT “RULE OF THUMB” – By Alan M. Friedman

Since the invention of the cash register, music product retailers have been searching for predominantly two things: (1) a ’59 Sunburst Gibson Les Paul in mint condition, and (2) a “rule of thumb” for buying inventory that really does work.  Since I don’t know anyone selling a ’59 Paul for less than the $600,000 it’s …

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Which Social Media Sites Must My Store Be On? – by Danny Rocks

RPMDA welcomes guest blogger Danny Rocks and his thoughts on developing social media strategies for your business. New Social Media sites crop up on almost a monthly basis. Pinterest, Instagram, Google +, Oh my! How can a music dealer keep up with all of these new sites? Short answer: You can’t. Better answer: You shouldn’t try …

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Richard Rejino joins Madeleine Crouch & Co. Team

Madeleine Crouch is proud to announce that Richard Rejino has joined Madeleine Crouch & Co., Inc. as an account executive. His previous experience includes 30 years in the print music retail industry. From 1989 until 2006, he was Vice President of Brook Mays Print Music and managed 18 print locations. Most recently, he was manager …

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Retail Truth #14 – Chip Averwater

Retail Truth #14: Salesmanship is 90 percent preparation, 10 percent presentation. Good salesmanship begins before the customer arrives. Salespeople need knowledge, training, and rehearsal – before helping customers. Unfortunately, retail seldom allows time & expense for that ideal. Too often our salespeople get their training on the sales floor, searching for information and answers beside …

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