Category Archives: RPMDA Convention

RPMDA Convention Best Ideas – Part 1

RPMDA Convention Best Ideas – Part 1

Below is the first installment of Best Ideas entries from the Best Ideas Session at the 2017 RPMDA Convention in Atlanta. Thanks to Tim Cose, of Hal Leonard for collecting and compiling the first installment.

Wine Club for Piano Music 

Krista Hart, Alfred Music

Subscription box series are all the rage right now – you probably know Birchbox and Ipsy for discovering new makeup and skin care products, there are clothing services that deliver customized items to you monthly, and of course, the version I’m more familiar with, there are wine clubs that send you bottles through the year from one winery, or from various wineries across a state or region.

Start your own curated sheet music subscription service for piano music! Have your keyboard players in the store curate the selections, create a newsletter to provide additional expert content. Your customers can fill out a profile so you know what level of music to send. You could have various subscription levels so shipments could be only a couple of solo sheets, or for more buy-in, could include collections. You can include music from a variety of publishers, and I bet those publishers would partner with you to occasionally provide some SWAG items or marketing materials.

This subscription series model could appeal to your music teachers, hobbyists, or the parents of piano students who may want to keep their kids playing with new music but not have the time to get over to your store. It could also appeal to your bottomline because there would be nothing keeping you from including new issues, unclaimed special orders, or extra copies you may have in your store. And, don’t forget that New Issues offer some of the best discounts you can get.

With wine club membership, you are also invited to attend events at the winery, so you could also have events for your subscription members at your store. Maybe with some wine? 😉 Have them come in for an exclusive sheet music soiree, maybe you have a special performance arranged for them, or they play their favorites for each other—film them playing, or giving a review, and turn that right around into content for your social media outlets.

This idea could be expanded beyond sheet music to cover other areas of the store. I think this is a great opportunity to create a recurring guaranteed revenue stream, showcase your staff as experts, generate original social media content, and help keep your inventory tight.

Best Idea: Generate Positive Press by Celebrating Best Communities for Music Education Designees in your Community

Eric Ebel, NAMM

Last Spring, The NAMM Foundation recognized 527 school districts and 92 schools from across the nation for their outstanding music education programs. Now in its 18th year, the Best Communities for Music Education (BCME) awards program recognizes outstanding efforts by teachers, administrators, parents, students and community leaders who have made music education part of the curriculum. Designations are made to districts and schools that demonstrate an exceptionally high commitment and broad access to music education.

The designation takes on added significance this year with new research showing strong ties between K-12 school students who actively participate in school music education programs and overall student success. A recent study of students in the Chicago Public Schools by brain researchers at Northwestern University, detailed in Neuroscientist and Education Week, builds on previous findings that participation in music education programs helps improves brain function, discipline and language development.

As we know, studying music has intrinsic benefits and, on its own, is core to learning.  Also, the links between student success and music education have now been demonstrated by brain researchers in multiple studies. The schools and districts receiving this award serve as models for other educators who see music as a key ingredient in a well-rounded curriculum that makes music available to all children, regardless of zip code.

So, how can you get involved? Each year NAMM members across the country help to elevate this recognition within their communities by presenting certificates at festivals, concerts, school board meetings and encourage their local media to share the news in print, broadcast and online stories.  To assist with this, we provide you with tips, templates, logos and best media practices in our BCME PR Toolkit.

For a full list of BCME Districts, visit the NAMM Foundation site here and for more information, please contact Eric Ebel at erice@namm.org

RPMDA Announces 2017 Dorothy Award Honoree and other Announcements

RPMDA Announces 2017 Dorothy Award Honoree and other Announcements

The 2017 RPMDA 41st Annual Convention in Atlanta attracted 169 attendees, including 26 exhibitors, and 32 first-time attendees. Among the many convention attractions, members participated in a CNN/Aquarium Tour, a tour of the J.W. Pepper facilities, a Scavenger hunt,  and the Annual Awards banquet.  Educational sessions were stronger than ever for 2017. The convention mood this… Continue Reading

The Best Way to get from the Airport to the Hyatt Regency – it’s MARTA!

The Best Way to get from the Airport to the Hyatt Regency – it’s MARTA!

Subtitled:  A Drummers Guide To Convention Transportation – by David Jahnke, Hal Leonard I’m sure you’ve all heard the joke:  What do you call a drummer without a girlfriend?  Answer:  HOMELESS!  In High School, it could have been said:  What do you call DJ (that would be me) without a girlfriend who has her own… Continue Reading

Track 1: Merchandising & Promotions for Your Print Music Department

by Elliott Wessel, Schmitt Music I am always up for doing a breakout session at the RPMDA convention.  Always.  What’s more fun than a PowerPoint presentation in front of your peers?  Love it! It’s interesting how these things develop over the course of the convention planning stages. “We’d like you to do a session on… Continue Reading

Educating the Tech-Savvy Student

By John Mlynczak Today’s tech-savvy student has an entire internet full of ways to learn music. From YouTube to community sharing websites and subscription services, self-learning has never been more accessible. As an added bonus, students can search for and learn music twenty-four hours a day in the comfort of their own home using up their… Continue Reading

Impact Your Business with Social Media – Convention Session Highlight

by Helen Todd, Co-Founder and CEO of Sociality Squared In 2017, the prevalence and importance of social media cannot be denied or ignored. No longer is it the scrappy internet network only for teenagers, twenty-somethings, and daring brands. It has become a sophisticated marketing tool that all businesses must use to stay relevant, reach new… Continue Reading

The Intricacies, Quirks & Practicalities of Copyrights – Convention Session Highlight

by Ted Piechocinski I’m extremely excited to be coming back to an RPMDA convention.  During my time in publishing (now about 16 years ago), when I headed the print publishing operations of Cherry Lane Music, I had the pleasure of attending several conventions, including Albuquerque, St. Louis, and Vancouver, BC, among others, and always cherished those… Continue Reading

RPMDA Convention Friday Night Entertainment (Optional)

Skyline Park and 9Mile Station By Tracy Leenman, Musical Innovations Located only a short 2-mile taxi (or Uber) ride from our hotel, on top of Ponce City Market, Skyline Park is an entertainment space in Atlanta, GA that truly is like no other. Skyline Park brings old-timey fun to the heart of Atlanta, Georgia. Perched… Continue Reading