Category Archives: Uncategorized

Track 1: Merchandising & Promotions for Your Print Music Department

by Elliott Wessel, Schmitt Music

I am always up for doing a breakout session at the RPMDA convention.  Always.  What’s more fun than a PowerPoint presentation in front of your peers?  Love it!

It’s interesting how these things develop over the course of the convention planning stages.

“We’d like you to do a session on merchandising, you know, what you are doing with your print racks at Schmitt Music.  Planograms, full color branded headers, all that.”


“…oh and be sure to talk about the impact that that idea has had on your sales.  We want the sessions to be more “real world” this year.


“…oh and promotions.  Talk about what how you’ve rebranded and restructured the Schmitt Music EXPO (now in its 80th year.)


“…and the impact of that on your sales.  Remember, real world.”

“Got it.”

“…and the impact on your inventory.  Remember, hands on too.”


“…oh and new products!  Talk about those too.”

“Like The Colors of Music from Santorella or adding Edition Peters titles to all of our stores or becoming part of the Piano Pronto community?”

“Well maybe not specific products, you know, more like new products in general…”

“Real world though?  Hands on?”


“Can I talk about Lorie Line?  You know how much we love Lorie Line in the upper Midwest, dontcha know.”

“Anyway…can you talk about your whole 3 Point Plan for increasing sales while decreasing inventory too, that thing you did for the AIMM dealers at NAMM?”

“Yes, I can add that.”

“Things are still going well right?”

“Yep, sales and margin are up, inventory is being reduced dramatically, GMROI is improved, and I’m getting ever closer to that ever elusive Turn of 2 on print.”

“How are you doing that?!?  Is that still possible?  Well, talk about all that too.  Remember, real world.  Hands on.”

I am so excited to be able to share some of these ideas with you all during this breakout session at this year’s RPMDA convention!

I am also looking forward to seeing the fish.

Have You Heard the News? 

by David Jahnke, Senior Vice President of National Sales, Hal Leonard It started with a press release: MILWAUKEE – Hal Leonard, the world’s largest publisher of printed music, announced that they have acquired Sheet Music Plus, the leading e-commerce website for music publications. Sheet Music Plus will continue to operate as an independent business led… Continue Reading

Impact Your Business with Social Media – Convention Session Highlight

by Helen Todd, Co-Founder and CEO of Sociality Squared In 2017, the prevalence and importance of social media cannot be denied or ignored. No longer is it the scrappy internet network only for teenagers, twenty-somethings, and daring brands. It has become a sophisticated marketing tool that all businesses must use to stay relevant, reach new… Continue Reading

The Intricacies, Quirks & Practicalities of Copyrights – Convention Session Highlight

by Ted Piechocinski I’m extremely excited to be coming back to an RPMDA convention.  During my time in publishing (now about 16 years ago), when I headed the print publishing operations of Cherry Lane Music, I had the pleasure of attending several conventions, including Albuquerque, St. Louis, and Vancouver, BC, among others, and always cherished those… Continue Reading

RPMDA Convention Friday Night Entertainment (Optional)

Skyline Park and 9Mile Station By Tracy Leenman, Musical Innovations Located only a short 2-mile taxi (or Uber) ride from our hotel, on top of Ponce City Market, Skyline Park is an entertainment space in Atlanta, GA that truly is like no other. Skyline Park brings old-timey fun to the heart of Atlanta, Georgia. Perched… Continue Reading

About Henle Guestbooks

Dr. Wolf-Dieter Seiffert, Henle “To the generous savior of the most beautiful music of all times!“ (Rubinstein). About the Henle guestbooks. Perhaps I am a bit old-fashioned: I like guestbooks. I especially like to browse through the big fat guestbook of my parents or of my own family (where photographs are pasted, too), and it… Continue Reading

Selling as a Customer: The Birth of an Unexpected Business Plan

By Mauricio Ramirez, Partituras MX When I first started working with the Hal catalog, back in 2013, as the manager of the recently founded section for printed music at Klavier, a piano store in Guadalajara, Mexico, I asked myself the obvious question for a first order: “What would sell the most and the fastest?” In… Continue Reading

Update from the Church Music Publishers Association (CMPA)

By Reiff Lorenz, Lorenz Corporation The CMPA is dedicated to protecting copyrights and educating publishers on events and trends in the industry. This year brought many changes in the political climate for copyrights, so CMPA has been working hard to retain copyright protection for composers, publishers, and the music industry. Specifically, CMPA is investigating the… Continue Reading

Do Re Mi Fa, and Sol On

By Patti Cooper, Vocal Music Specialist, Senseney Music, Inc., Wichita, Kansas The Kodaly concept of music education is certainly not new! Zoltan Kodaly, the mid-twentieth century Hungarian composer, laid the groundwork with his passionate philosophy of music in the Schools.  Together with Bela Bartok, Kodaly pioneered the concept of music instruction for all children, even… Continue Reading