by Jenny Van Pelt, Lorenz Publishing
Just like any do-it-yourself project, marketing your store is infinitely easier when you have the right tools for the job ready to go at a moment’s notice. Think about the last time you had to fix something around the house – whatever little thing needed attention probably took two or three times longer than necessary if you had to go to the store to get supplies. The same is true for your marketing, and luckily a few small tools can go a long way toward preparing you to take advantage of those serendipitous moments when free advertising opportunities appear.
- High-resolution logo files
In many cases, it’s the proverbial first impression for your store, so it’s well worth the effort to make it great and readily shareable. Bonus points if you have both web and print-ready files.
- High-quality pictures of your store
A great visual of your location invites visits and helps people remember you. Bonus points for images that include your staff and show potential customers who you are.
- Store description
In person, it’s the elevator pitch. In print or online, it’s a couple of sentences that tell prospective customers who you are, how you can help them, and—most importantly—why they should choose you.
- Clear, concise contact information
When customers come looking, make sure that it’s easy for them to find you, especially when they’re searching online.
Beyond these basics, our convention presenters are working on a wealth of tips and tricks to share with you next month in St. Louis. With topics ranging from content creation and making the most of digital platforms to useful trends outside of print music, you’re sure to find additional tools to round out your marketing toolbox.