2019 Convention Program

Wednesday, May 1

11:00am–2:00pm OPTIONAL Pre-Convention Tour: Old Town San Diego

A mere Four miles from our hotel, Old Town San Diego is both the site of the first European settlement in present-day California and the oldest settled area in San Diego. With 32 restaurants, 100 boutiques, and 36 separate historic sites & museums, there’s plenty to enjoy. Pay your own way, group transportation by rideshare will be coordinated on the day. Meet Karl Kjos in the hotel main lobby at 11am.

12:00–5:00pm REGISTRATION Bayview Foyer

4:30–5:00pm Welcome Orientation for First-Time Attendees Banyan Court & Lawn

5:00–7:00pm Opening Cocktail ReceptionBanyan Court & Lawn
Sponsored by Hal Leonard Corporation

7:00–9:00pm Meet & Eat

Looking for a group to join for dinner? RPMDA board members will be coordinating groups of attendees to visit area restaurants. Sign-up details will be available in April!

Thursday, May 2

8:00–8:40am BREAKFAST Regatta Pavilion

8:45–9:50am GENERAL SESSION: A Conversation with Joe Lamond Bayview Ballroom
Joe Lamond & Zach Phillips (NAMM)

The president and CEO of NAMM is well-known to many as host of the popular NAMM U Breakfast of Champions. His broad vision of the music products industry, its significant trends, and its future will open our convention on the right note.

10:00–11:00am POWER HOUR (Round 1)Bayview Ballroom

Where people and ideas truly meet! Returning in 2019 after a successful launch last year, our re-imagined exhibit Power Hours enable increased collaboration between both sides of our industry. Every retailer & publisher will be brought together for short, targeted meetings that will supercharge productivity. Minute for minute, it’s the most bang for your networking buck!

11:10am–12pm BREAKOUTS

Selling Print: What’s YOUR Value Proposition? Mission Ballroom I
Moderated by Don Langlie (Poppler’s Music)

Staying in the game as a print music dealer means adding value to the products that you sell. Publishers can’t do it themselves…and customers are overwhelmed by the myriad of choices in the marketplace. With a panel comprised of Eric Strouse (Stanton’s Sheet Music), Richard Gore (Pender’s Music Co.), and Sharon Pugh (Poppler’s Music), Don Langlie will survey their success stories and discuss the things that only an engaged retailer can bring to the print music value proposition.

The Marketing Calendar: How this Essential Tool will Maximize your Reach Year-RoundMission Ballroom II
Stephanie Copple (black&hue, LLC) – Sponsored by Musical Innovations

Do you struggle with knowing where to focus your marketing energy? Are you often scrambling at the last minute to create events and campaigns? Join Stephanie Copple and discover the importance of defining your unique value proposition to establish your brand and grow your business. Learn how a marketing calendar can help keep you and your team on track while setting attainable goals to achieve and build upon.

Unique Boutique: Targeting THIS Generation’s ShopperMission Ballroom III
Lindy Campbell (Music on the Hill)

Are you in step with the shopping habits and values of the 25–40 year-old generation? Have you maximized your inventory and displays to attract, engage and retain this important customer base? Join Lindy Campbell, owner of Music On The Hill, as she explores and identifies the unique advantages of today’s boutique music store.

12:00–12:50pm LUNCH/ANNUAL BUSINESS MEETING Regatta Pavilion

1:00–1:50pm GENERAL SESSION: Copyright and Fair Use Bayview Ballroom
Tracy Leenman (Musical Innovations)

You may have heard the terms “fair use” and copyright infringement, but let’s take it a step further and learn the evolution of copyright laws, where it came from and what “fair use” really means to us. This will help you educate consumers on how to get the music they need while upholding the law. In this session, Tracy Leenman will break down this complex topic, give you tips to help your customers, and answer all questions.   

2:00–3:00pm POWER HOUR (Round 2)Bayview Ballroom

3:00–4:00pm SPARK! Bayview Ballroom

Did you hear something in Power Hour that you want to follow-up on? Is there a Commercial member you want to have a conversation with? Spark is YOUR time to talk with the exhibitor of your choice. No timelines, just great conversations!

4:10–5:00pm BREAKOUTS

Print is Dead…Long Live Print! Mission Ballroom I
Lori Supinie (Senseney Music)

Lessons lived, lessons learned! In November 2017, Senseney Music announced it was significantly downsizing its print music business. Join Senseney Music’s Lori Supinie as she discusses the factors involved in making a major change in your business model, including managing the message, the impact change can have on your culture, your customers, and your financial performance, and how Senseney Music has found new ways to continue servicing their print customers.

Music Education Advocacy: Start from Where You Are Mission Ballroom II
Moderated by Eric Ebel (NAMM)

When tackling an issue as vast and complex as influencing change within our public education system, it’s natural to get overwhelmed. “How can I help? What should I know? Where do I start?” NAMM’s Eric Ebel, along with Kimberly Deverell (San Diego Music Studio), Shawna Wingerberg (Antonio Violins) & Ron Manus (Alfred Music) will discuss how music education advocacy is not a one-size-fits-all activity; there are many ways to be an effective advocate. Learn some of the simple ways you can ‘start from where you are’ to make music education advocacy a regular part of your day.

Internet Sales Tax Collection, New Labor Laws, the Tax Cuts & Jobs Act…What do they have to do with your music retail business? Mission Ballroom III
Alan Friedman (Friedman, Kannenberg & Co.)

Pretty much everything, and they’ll most assuredly start impacting you in a big way in 2019. These new federal and state laws can be complicated and confusing, and ignorance and non-compliance could put your music store in financial peril. Fortunately, these potentially disruptive events can be prevented with a little education and proactive financial management. Join music retail accountant Alan Friedman  for some timely and important financial training on what you need to do to withstand the new rigors of these laws. In an always-entertaining way, Alan will give you the rundown on these new laws and how to protect yourself. Don’t go any further into the new year without this information!

5:15–9:00pm EVENING EVENT: Visit the Museum of Making Music & NAMM Headquarters
Sponsored by NAMM

Enjoy an evening excursion to NAMM’s global headquarters in Carlsbad, for a dinner reception, guided tours of the Museum of Making Music, live music, and more. This remarkable gallery showcases some of the rare instruments & music product innovations that trace many of the high points of our industry’s history. A rare treat, this will be a special evening not to be missed! Buses depart beginning at 5:15pm.

Friday, May 3

8:00–8:45am BREAKFAST Regatta Pavilion

9:00–9:50am GENERAL SESSION: Marketing to the GenerationsBayview Ballroom
Jenn Herman (Social Media Strategist, Jenns Trends)

We live in a modern and diverse landscape with at least four major generations intersecting their lives online. How do you talk to them all, or who should you be talking to? How do you create content that appeals to them? How do you stand out in a way that they find you and choose to do business with you? These are the questions that’ll be answered in this keynote session with world renowned author and speaker, Jenn Herman. Attendees will walk away with a clear idea of how to define their target audience, where to find them on social media, and how to create content that best appeals to their individual audience.

10:00–11:00am POWER HOUR (Round 3)Bayview Ballroom

11:10–12:00pm BREAKOUTS

Foundations of a Powerful Instagram Strategy Mission Ballroom I
Jenn Herman (Social Media Strategist, Jenns Trends)

This introductory session is an interactive exploration of Instagram marketing. Presented by the world’s forefront blogger on Instagram marketing, Jenn Herman, attendees will learn how to format an Instagram profile to drive traffic and conversions, and understand how the Instagram algorithm works so that they can create content that stands out in the feed and drives better results. Attendees will leave the session with actionable tips they can implement immediately – and a homework assignment to bring back to the afternoon session!

Print is Dead…Long Live Print! [Repeat] Mission Ballroom II
Lori Supinie (Senseney Music)

Lessons lived, lessons learned! In November 2017, Senseney Music announced it was significantly downsizing its print music business. Join Senseney Music’s Lori Supinie as she discusses the factors involved in making a major change in your business model, including managing the message, the impact change can have on your culture, your customers, and your financial performance, and how Senseney Music has found new ways to continue servicing their print customers.

Internet Sales Tax Collection, New Labor Laws, the Tax Cuts & Jobs Act…What do they have to do with your music retail business? [Repeat] Mission Ballroom III
Alan Friedman (Friedman, Kannenberg & Co.)

Pretty much everything, and they’ll most assuredly impact you in a big way starting in 2019. These new federal and state laws can be complicated and confusing, and ignorance and non-compliance could put your music store in financial peril. Fortunately, these potentially disruptive events can be prevented with a little education and proactive financial management. Join music retail accountant Alan Friedman  for some timely and important financial training on what you need to do to withstand the new rigors of these laws. In an always-entertaining way, Alan will give you the rundown on these new laws and how to protect yourself. Don’t go any further into the new year without this information!

12:00–1:00pm LUNCHRegatta Pavilion

1:00–1:50pm GENERAL SESSION: Best Ideas Bayview Ballroom
Kevin Cranley (Willis Music Company)

The perennial favorite session of RPMDA conventions, in which members share their best ideas in only two minutes for fun and for the opportunity to take home the title of Best Idea 2019. What you learn here could change the way you do business and double your investment in coming to the convention.

1:50–2:00pm Annual RPMDA Group Photo

2:10–3:10pm POWER HOUR (Round 4)Bayview Ballroom

3:10–4:00pm SPARK!Bayview Ballroom

BREAKOUTS

4:10–5:00pm Crafting Instagram Posts that Convert Mission Ballroom I
Jenn Herman (Social Media Strategist, Jenns Trends)

This highly hands-on, participatory session will educate attendees on the various components of a quality Instagram post. Led by Instagram expert, Jenn Herman, attendees will walk through the steps of creating fresh new content for Instagram and uploading it – during this session! You will learn how to create better images, write better captions, use hashtags effectively, and more to drive better results and have a working template for future content.

Selling Print: What’s YOUR Value Proposition? [Repeat] Mission Ballroom II
Moderated by Don Langlie (Poppler’s Music)

Staying in the game as a print music dealer means adding value to the products that you sell. Publishers can’t do it themselves…and customers are overwhelmed by the myriad of choices in the marketplace. With a panel comprised of Eric Strouse (Stanton’s Sheet Music), Richard Gore (Pender’s Music Co.), and Sharon Pugh (Poppler’s Music), Don Langlie will survey their success stories and discuss the things that only an engaged retailer can bring to the print music value proposition.

Purpose, Passion and Changing the World: The Newest Trend in Business – Mission Ballroom III
Christie Smith (Alfred Music)

“Purpose is the biggest transformation to happen to business since the assembly line.” Based on insights from the Me to We movement and WEconomy, join Christie Smith to learn how embedding purpose into the heart of your business can draw the best employees and drive profitability, while healing society’s ills.

5:30pm EVENING EVENT: Take Me Out to the Ballgame
Sponsored by the Neil A. Kjos Music Company

What better way to spend a Friday evening in Southern California? Courtesy of our friends at the Neil A. Kjos Music Company, take-in a San Diego Padres baseball game – including traditional ballpark food – with your fellow convention attendees from the comfort of a private seating area at beautiful Petco Park in downtown San Diego.

Saturday, May 4

8:00–8:45am BREAKFAST – Featuring Videos from the NAMM Oral History – Bayview Ballroom
Dan Del Fiorentino (NAMM Historian)

8:45-9:00am Presentation of 2019-2020 Board of Directors – Bayview Ballroom

9:00–9:50am GENERAL SESSION: The Art of Print! Bayview Ballroom
Frank Alkyer (Music Inc.)

Publisher of Downbeat, Music Inc. and UpBeat Daily, Frank Alkyer is a fan and a student of print in all of its forms. With three decades of experience in the music products industry, Alkyer will discuss companies, concepts and trends that can help print retailers succeed going forward!

10:00–11:00am POWER HOUR (Round 5)Bayview Ballroom

11:00am–12pm SPARK!Bayview Ballroom

12:00–12:45pm LUNCH ON YOUR OWN

1:00–4:00pm OPTIONAL AFTERNOON TOUR: San Diego Harbor Cruise

The perfect way to relax after an exciting and enriching convention, all aboard the Ohana as it sets sail from the hotel dock for a 3 hour tour. “What could possibly go wrong?”

6:00–7:00pm Closing Cocktail Reception Bayview Terrace
Sponsored by Alfred Music

Relax and unwind with your RPMDA friends in a beautiful setting overlooking Mission Bay at Sunset.

7:00–11:00pm Closing Banquet & Awards Mission Ballroom

Join us at our “Yacht Rock” themed closing banquet, featuring outdoor games, a performance by Haddy Music, and our annual award presentations.

 

Click here to register for the convention!