2018 Convention Update:  The Land of 10,000 Ideas

by David Jahnke, Hal Leonard Corporation Minneapolis, MN is our destination for RPMDA 2018 and our convention theme came from the state slogan found on Minnesota license plates:  The Land of 10,000 Lakes.  What I find interesting about their slogan is that Minnesota has 12,000 lakes.  Why did they settle on promoting 10,000 instead of going …

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Shop Small this Holiday Season

by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming …

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2017 Best Ideas Winner – International Sheet Music Day

Greetings from the Land of Sky Blue Waters!  We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring! First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session.  I really think this idea has a lot of potential as …

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Print Music Pipeline: Optimization through Simulation – Part I

by Tim Cose, Hal Leonard Corporation I recently had the chance to play with some high-power simulation software called Oracle Crystal Ball. It allows the user to easily iterate independent variables subject to probability distributions in an Excel framework with the goal of optimizing targeted decision variables. That sounds fancy, but at its core, Crystal …

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Welcome to Minneapolis – Home of the 2018 RPMDA Convention

Mike Watson – RPMDA VP Secretary/Treasurer Next April April 25-28, our convention returns to the beautiful Twin Cities for the first time in 36 years. Offering a wealth of cultural activities & outdoor adventure, the Mini Apple has much to recommend. And after hosting the 52nd Super Bowl next February, Minneapolis will be primed for the …

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Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can …

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Church Music Publishers Association Update

by Reiff Lorenz, Lorenz Music The Church Music Publishers Association held its annual convention in April this year. We discussed many regulatory issues and industry concerns. Fighting copyright infringement continues to be the top priority of the CMPA. We have made significant progress in recent years. Here are some examples of the discussions and initiatives …

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