by Tim Cose, Hal Leonard Corporation SmartketingNoun1. Multiplying the effectiveness of your advertising, inventory, and merchandising dollars by tying your brand and retail experience to promotional investments and events in tangential industries2. Free lunch If your house isn’t filled with tiaras, tea-parties, and toys, you might have missed a major media event that occurred right …
by Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to hit nearly $9 billion in 2019. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also …
The RPMDA 2019 convention was a treasure trove of marketing and advertising tips from community-focused retailers. Here are five Best Ideas from print music’s greatest minds that you can start using today to boost your business going into the fourth quarter! Lindy Campbell, Music on the HillI like using Facebook to get out announcements to …
For those of you who missed the tour of J.W. Pepper’s Atlanta distribution center at the RPMDA convention a few years ago, you can check out this great feature on Fox Business where they filmed a tour of their facilities. It is fantastic to see such a professional and positive view of an industry that …
By Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to reach $9 billion in 2108. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also a …
Images © 2018 Richard Rejino Photography Lindy Campbell, Music on the Hill (The Winner!) Idea: Giving new students a list of what they need to buy when they start lessons A consistent problem at my store is that my private music teachers feel uncomfortable “selling” to their students. So last summer, I worked with all …
By Joel Shoemake, Pine Lake Music What do Facebook, Amazon, Twitter and choral music sellers have in common? Let’s dive in and find out. Facebook took five years to turn its first profit. Amazon took six. Eleven year-old Twitter STILL hasn’t turned a profit. So why do venture capitalists continue to pour money into companies …
Bob Kohl, Long & McQuade It barely seems like we have had two beats rest to recover from September’s Back to School selling storm and now we must regroup and rally to prepare for the exciting and action-packed season of the Christmas Rush! This short pause in October and early November is the perfect time …
by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming …
Greetings from the Land of Sky Blue Waters! We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring! First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session. I really think this idea has a lot of potential as …