Smartketing with Disney+

by Tim Cose, Hal Leonard Corporation SmartketingNoun1. Multiplying the effectiveness of your advertising, inventory, and merchandising dollars by tying your brand and retail experience to promotional investments and events in tangential industries2. Free lunch If your house isn’t filled with tiaras, tea-parties, and toys, you might have missed a major media event that occurred right … Read more

This Year’s Trending Halloween Costumes: A Great Opportunity for Customer Engagement

by Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to hit nearly $9 billion in 2019. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also … Read more

2019 Best Ideas – Marketing & Advertisting

The RPMDA 2019 convention was a treasure trove of marketing and advertising tips from community-focused retailers. Here are five Best Ideas from print music’s greatest minds that you can start using today to boost your business going into the fourth quarter! Lindy Campbell, Music on the HillI like using Facebook to get out announcements to … Read more

J.W. Pepper Spotlight

For those of you who missed the tour of J.W. Pepper’s Atlanta distribution center at the RPMDA convention a few years ago, you can check out this great feature on Fox Business where they filmed a tour of their facilities. It is fantastic to see such a professional and positive view of an industry that … Read more

Data Mining in Choral Music

By Joel Shoemake, Pine Lake Music What do Facebook, Amazon, Twitter and choral music sellers have in common? Let’s dive in and find out. Facebook took five years to turn its first profit. Amazon took six. Eleven year-old Twitter STILL hasn’t turned a profit. So why do venture capitalists continue to pour money into companies … Read more

Data Mining in Choral Music

By Joel Shoemake, Pine Lake Music What do Facebook, Amazon, Twitter and choral music sellers have in common? Let’s dive in and find out. Facebook took five years to turn its first profit. Amazon took six. Eleven year-old Twitter STILL hasn’t turned a profit. So why do venture capitalists continue to pour money into companies … Read more

Tis the Season!

Bob Kohl, Long & McQuade It barely seems like we have had two beats rest to recover from September’s Back to School selling storm and now we must regroup and rally to prepare for the exciting and action-packed season of the Christmas Rush!  This short pause in October and early November is the perfect time … Read more

Tis the Season!

Bob Kohl, Long & McQuade It barely seems like we have had two beats rest to recover from September’s Back to School selling storm and now we must regroup and rally to prepare for the exciting and action-packed season of the Christmas Rush!  This short pause in October and early November is the perfect time … Read more