Advertising/Marketing – Retail Print Music Dealers Association

This Year’s Trending Halloween Costumes: A Great Opportunity for Customer Engagement

October 8, 2019October 8, 2019

by Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to hit nearly $9 billion in 2019. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also …

2019 Best Ideas – Marketing & Advertisting

October 8, 2019October 8, 2019

The RPMDA 2019 convention was a treasure trove of marketing and advertising tips from community-focused retailers. Here are five Best Ideas from print music’s greatest minds that you can start using today to boost your business going into the fourth quarter! Lindy Campbell, Music on the HillI like using Facebook to get out announcements to …

J.W. Pepper Spotlight

November 30, 2018November 30, 2018

For those of you who missed the tour of J.W. Pepper’s Atlanta distribution center at the RPMDA convention a few years ago, you can check out this great feature on Fox Business where they filmed a tour of their facilities. It is fantastic to see such a professional and positive view of an industry that …

Trending Halloween Costumes: Print Tie-Ins/Recitals

September 26, 2018September 26, 2018

By Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to reach $9 billion in 2108. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also a …

Best Ideas – RPMDA Convention 2018

June 7, 2018June 6, 2018

Images © 2018 Richard Rejino Photography Lindy Campbell, Music on the Hill (The Winner!) Idea: Giving new students a list of what they need to buy when they start lessons A consistent problem at my store is that my private music teachers feel uncomfortable “selling” to their students. So last summer, I worked with all …

Data Mining in Choral Music

February 1, 2018February 1, 2018

By Joel Shoemake, Pine Lake Music What do Facebook, Amazon, Twitter and choral music sellers have in common? Let’s dive in and find out. Facebook took five years to turn its first profit. Amazon took six. Eleven year-old Twitter STILL hasn’t turned a profit. So why do venture capitalists continue to pour money into companies …

Tis the Season!

December 12, 2017October 24, 2017

Bob Kohl, Long & McQuade It barely seems like we have had two beats rest to recover from September’s Back to School selling storm and now we must regroup and rally to prepare for the exciting and action-packed season of the Christmas Rush! This short pause in October and early November is the perfect time …

Shop Small this Holiday Season

December 12, 2017October 24, 2017

by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming …

2017 Best Ideas Winner – International Sheet Music Day

December 12, 2017July 31, 2017

Greetings from the Land of Sky Blue Waters! We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring! First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session. I really think this idea has a lot of potential as …

Your Print Music Business Social Media Checklist

December 12, 2017June 23, 2017

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can …

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