By Joel Shoemake, Pine Lake Music What do Facebook, Amazon, Twitter and choral music sellers have in common? Let’s dive in and find out. Facebook took five years to turn its first profit. Amazon took six. Eleven year-old Twitter STILL hasn’t turned a profit. So why do venture capitalists continue to pour money into companies …
Bob Kohl, Long & McQuade It barely seems like we have had two beats rest to recover from September’s Back to School selling storm and now we must regroup and rally to prepare for the exciting and action-packed season of the Christmas Rush! This short pause in October and early November is the perfect time …
by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming …
Greetings from the Land of Sky Blue Waters! We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring! First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session. I really think this idea has a lot of potential as …
Read more2017 Best Ideas Winner – International Sheet Music Day
by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can …
By John Mlynczak Today’s tech-savvy student has an entire internet full of ways to learn music. From YouTube to community sharing websites and subscription services, self-learning has never been more accessible. As an added bonus, students can search for and learn music twenty-four hours a day in the comfort of their own home using up their …
By Tracy Leenman, Musical Innovations, LLC In recent years, some retailers – and publishers – have stopped exhibiting at state MEA’s for various reasons. But we believe that our state MEAs are among the most potentially significant, positive, and yes, exciting, events of the year for our company. What better opportunity will you have all …
by Jenny Van Pelt, Lorenz Publishing Just like any do-it-yourself project, marketing your store is infinitely easier when you have the right tools for the job ready to go at a moment’s notice. Think about the last time you had to fix something around the house – whatever little thing needed attention probably took two …
By David Hall, Vice President, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet can be a …