This Year’s Trending Halloween Costumes: A Great Opportunity for Customer Engagement

by Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to hit nearly $9 billion in 2019. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also …

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2019 Best Ideas – Marketing & Advertisting

The RPMDA 2019 convention was a treasure trove of marketing and advertising tips from community-focused retailers. Here are five Best Ideas from print music’s greatest minds that you can start using today to boost your business going into the fourth quarter! Lindy Campbell, Music on the HillI like using Facebook to get out announcements to …

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Trending Halloween Costumes: Print Tie-Ins/Recitals

By Tim Cose, Hal Leonard According to a National Retail Federation survey, Halloween consumer spending is expected to reach $9 billion in 2108. This is triple the spending in 2005. Whether it’s social media selfie fever or a serious national sweet-tooth, Halloween spending has had a strong upward trend for the past decade. It’s also a …

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Best Ideas – RPMDA Convention 2018

Images © 2018 Richard Rejino Photography Lindy Campbell, Music on the Hill (The Winner!) Idea:  Giving new students a list of what they need to buy when they start lessons A consistent problem at my store is that my private music teachers feel uncomfortable “selling” to their students. So last summer, I worked with all …

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Shop Small this Holiday Season

by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming …

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2017 Best Ideas Winner – International Sheet Music Day

Greetings from the Land of Sky Blue Waters!  We’re excited for the 2018 RPMDA convention, being held here in Minneapolis next Spring! First of all, thanks again to everyone who voted for Sheet Music Day at this past year’s Best Ideas RPMDA Convention session.  I really think this idea has a lot of potential as …

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Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can …

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