Shop Small this Holiday Season

by Jenny VanPelt, Lorenz Corporation It’s music to many of our ears when we hear that “buy local” and “shop small” are growing movements in communities around the United States, Canada, and Europe. In response to the effects of retail big box stores and online giants in the marketplace, business and community leaders are coming … Read more

Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can … Read more

Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can … Read more

Making Your MEA Work for You

By Tracy Leenman, Musical Innovations, LLC In recent years, some retailers – and publishers – have stopped exhibiting at state MEA’s for various reasons. But we believe that our state MEAs are among the most potentially significant, positive, and yes, exciting, events of the year for our company. What better opportunity will you have all … Read more

DIY Marketing for the Store and More

by Jenny Van Pelt, Lorenz Publishing Just like any do-it-yourself project, marketing your store is infinitely easier when you have the right tools for the job ready to go at a moment’s notice. Think about the last time you had to fix something around the house – whatever little thing needed attention probably took two … Read more

DIY Marketing for the Store and More

by Jenny Van Pelt, Lorenz Publishing Just like any do-it-yourself project, marketing your store is infinitely easier when you have the right tools for the job ready to go at a moment’s notice. Think about the last time you had to fix something around the house – whatever little thing needed attention probably took two … Read more

Use Your Web Site To Drive Traffic To Your Store

By David Hall, Vice President, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet can be a … Read more