Visual Merchandising by Popular Brand: Make the Most of Your Rack!

by Elliott Wessel, Print Music Product Manager, Schmitt Music Co. In the print music industry there are two ways to organize the product:  the right way and the wrong way.  Which is the right way and which is the wrong way is still under discussion, even here at Schmitt Music, even after 120 years in …

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The Retail Price Maintenance Act – A European Peculiarity

by Petra Woodfull-Harris The Retail Price Maintenance Act is a law that on the one hand obliges publishers to determine and publish retail prices for all books and sheet music, and that on the other hand obliges retailers to sell these publications at the published prices only. In several countries in Europe the state restricts …

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Best Ideas for Christmas

From Bookmark Music, Music Innovations, Alfred Music Co., & Pender’s Music Company Bookmark Music, Marcia Stearn, Owner Bookmark Music is located in a small town. Pacific Grove, California bills itself as “America’s Last Hometown”. Located on the Monterey Peninsula, it competes with Monterey and Carmel for business. So, community / neighborhood events abound thanks to …

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Retail Truth #14 – Chip Averwater

Retail Truth #14: Salesmanship is 90 percent preparation, 10 percent presentation. Good salesmanship begins before the customer arrives. Salespeople need knowledge, training, and rehearsal – before helping customers. Unfortunately, retail seldom allows time & expense for that ideal. Too often our salespeople get their training on the sales floor, searching for information and answers beside …

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