by Tim Cose, Hal Leonard Corporation Vilfredo Frederico Damaso Pareto was born in Paris to an exiled Genoese family in the summer of 1848 and he started growing peas after moving back to Italy in his mid-forties. Pareto, an engineer by trade, observed (among other things) that 20% of the pea pods in his garden …
By David Hall, Vice President, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet can be a …
Bethel Music Center is celebrating its 30th birthday this year. On August 16th, 2014, from 10:00am until 5:00pm, BMC will be holding a party at the store (273 Greenwood Ave in Bethel, CT), which will be open to the public. The event will include live music all day, huge in-store sales, cool new products, door …
The music industry mourns the passing of a true renaissance man, Danny Rocks. Danny studied music at Temple University in his hometown of Philadelphia, and began his career on Broadway as a pianist in pit orchestras for musicals, eventually conducting the matinee performances of “Fiddler on the Roof” starring Zero Mostel. Danny became an independent …
by Tim Cose, Hal Leonard Corporation Monkey See, Monkey Don’t Returning home disheartened and skeptical after my unfruitful trip to the local Big Box, I punched ‘turntable’ into Google and was immediately funneled onto Amazon (see Irreverant Retail Reverence, Part 1) where I fully expected to have the choice of either a pink plastic suitcase …
by Tim Cose, Hal Leonard Corporation The days of an enclosed system in which you, your supplier, and your customer were the only moving parts are over. The ever-present competition and outside marketing influences that arrived with the Digital Era have wreaked havoc on the comfortable little market you signed up for. But there is …
Making sure your staff feels appreciated is one of the most important ways to retain and inspire them, but equally important is making sure they are regularly challenged and empowered. Every employee wants to know that they are contributing something important to their company, that they are a genuine part of its success and that there …
Probably the most difficult decision for me as a print music manager is deciding which titles to stock. The temptation to order every new and “popular” piece is pretty strong. Unfortunately, I can’t afford to carry everything, so I have to make tough decisions every day. I have to stock titles that will turn quickly …
People are powerful. There are no limits to what a motivated and inspired and appreciated person can accomplish. Their work ethic, product knowledge, and great relationships with customers are a tremendous asset to your company. So, how do we find and keep the perfect super-worker? Maybe we don’t find them at all. MAYBE they are …
Once you have identified your core customers and determined which Social Media sites they use most frequently, it is time to create and implement your Social Media Strategy. Let’s say that your core customers use Facebook, YouTube, and Twitter most frequently. Take advantage the key features of each and integrate all three sites into a …