Making Your MEA Work for You

By Tracy Leenman, Musical Innovations, LLC In recent years, some retailers – and publishers – have stopped exhibiting at state MEA’s for various reasons. But we believe that our state MEAs are among the most potentially significant, positive, and yes, exciting, events of the year for our company. What better opportunity will you have all …

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Do Re Mi Fa, and Sol On

By Patti Cooper, Vocal Music Specialist, Senseney Music, Inc., Wichita, Kansas The Kodaly concept of music education is certainly not new! Zoltan Kodaly, the mid-twentieth century Hungarian composer, laid the groundwork with his passionate philosophy of music in the Schools.  Together with Bela Bartok, Kodaly pioneered the concept of music instruction for all children, even …

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Surviving Back to School

by Evan Jones, Bandland LLC For us, the busy season begins in mid-July and has really ramped up as I am writing this article.  If you are correctly working the educational market, you will hopefully be busy well into the next calendar year. For many school music retailers, August and September are basically controlled chaos.  …

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What’s New In Print Music

by Pete Gamber What’s new in Print Music? You know! It’s those new titles, new song books, and new method books; all the stuff that comes out every month. I’ll bet as a music store or print manager you know about the new issues, but what about the teachers in your music store? Do they know?  …

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The Retail Price Maintenance Act – A European Peculiarity

by Petra Woodfull-Harris The Retail Price Maintenance Act is a law that on the one hand obliges publishers to determine and publish retail prices for all books and sheet music, and that on the other hand obliges retailers to sell these publications at the published prices only. In several countries in Europe the state restricts …

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Best Ideas for Christmas

From Bookmark Music, Music Innovations, Alfred Music Co., & Pender’s Music Company Bookmark Music, Marcia Stearn, Owner Bookmark Music is located in a small town. Pacific Grove, California bills itself as “America’s Last Hometown”. Located on the Monterey Peninsula, it competes with Monterey and Carmel for business. So, community / neighborhood events abound thanks to …

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Making the Madness Fun

by Lori Supinie, Senseney Music As I write this, the phones are busy ringing, band and orchestra rentals are flying out the door, method books, marching band and choral music orders are in and being delivered, and the general mad chaos of our fall “harvest season” is upon us. We use the term “harvest” because …

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Retail Truth #14 – Chip Averwater

Retail Truth #14: Salesmanship is 90 percent preparation, 10 percent presentation. Good salesmanship begins before the customer arrives. Salespeople need knowledge, training, and rehearsal – before helping customers. Unfortunately, retail seldom allows time & expense for that ideal. Too often our salespeople get their training on the sales floor, searching for information and answers beside …

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