Images © 2018 Richard Rejino Photography Lindy Campbell, Music on the Hill (The Winner!) Idea: Giving new students a list of what they need to buy when they start lessons A consistent problem at my store is that my private music teachers feel uncomfortable “selling” to their students. So last summer, I worked with all …
by Tim Cose, Hal Leonard Corporation I recently had the chance to play with some high-power simulation software called Oracle Crystal Ball. It allows the user to easily iterate independent variables subject to probability distributions in an Excel framework with the goal of optimizing targeted decision variables. That sounds fancy, but at its core, Crystal …
by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can …
by Danielle Ely The National Music Publishers’ Association (“NMPA”) works to protect, promote, and advance the interests of the 500 major and independent music publishers it represents. NMPA runs an antipiracy program focused on ensuring that websites, mobile apps, and other platforms using music content are properly licensed. A major component of the antipiracy program …
by Mendy Varga, Kendor Music, Inc. RPMDA Technology Committee Digital delivery was mentioned in one shape or form in just about every session at the 2015 RPDMA convention. It is a hot button topic right now for publishers and dealers alike. What does it mean to our business? What will our businesses look like in …
by Tim Cose, Hal Leonard Corporation Monkey See, Monkey Don’t Returning home disheartened and skeptical after my unfruitful trip to the local Big Box, I punched ‘turntable’ into Google and was immediately funneled onto Amazon (see Irreverant Retail Reverence, Part 1) where I fully expected to have the choice of either a pink plastic suitcase …
by Tim Cose, Hal Leonard Corporation The days of an enclosed system in which you, your supplier, and your customer were the only moving parts are over. The ever-present competition and outside marketing influences that arrived with the Digital Era have wreaked havoc on the comfortable little market you signed up for. But there is …
Once you have identified your core customers and determined which Social Media sites they use most frequently, it is time to create and implement your Social Media Strategy. Let’s say that your core customers use Facebook, YouTube, and Twitter most frequently. Take advantage the key features of each and integrate all three sites into a …
RPMDA welcomes guest blogger Danny Rocks and his thoughts on developing social media strategies for your business. New Social Media sites crop up on almost a monthly basis. Pinterest, Instagram, Google +, Oh my! How can a music dealer keep up with all of these new sites? Short answer: You can’t. Better answer: You shouldn’t try …