Print Music Pipeline: Optimization through Simulation – Part I

by Tim Cose, Hal Leonard Corporation I recently had the chance to play with some high-power simulation software called Oracle Crystal Ball. It allows the user to easily iterate independent variables subject to probability distributions in an Excel framework with the goal of optimizing targeted decision variables. That sounds fancy, but at its core, Crystal … Read more

Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can … Read more

Your Print Music Business Social Media Checklist

by Helen Todd, Sociality Squared Use social media marketing to amplify and build on your current assets: expertise, community, word-of-mouth, and in-store experiences. Here’s the checklist developed by Helen Todd, CEO of Sociality Squared, for this year’s RMPDA’s “Social Media Marketing Workshop.” Follow the steps and tips for the most impactful social media actions you can … Read more

The Difficulties of Regulating Print Music Access on the Internet

by Danielle Ely The National Music Publishers’ Association (“NMPA”) works to protect, promote, and advance the interests of the 500 major and independent music publishers it represents. NMPA runs an antipiracy program focused on ensuring that websites, mobile apps, and other platforms using music content are properly licensed. A major component of the antipiracy program … Read more

Irreverent Retail Relevance in a Digital Era, Part 2

by Tim Cose, Hal Leonard Corporation Monkey See, Monkey Don’t Returning home disheartened and skeptical after my unfruitful trip to the local Big Box, I punched ‘turntable’ into Google and was immediately funneled onto Amazon (see Irreverant Retail Reverence, Part 1) where I fully expected to have the choice of either a pink plastic suitcase … Read more