by Mike Watson, Remenyi Music & RPMDA Vice President, Program Chair
Without a doubt, the cornerstone of a successful trade gathering is a broad choice of first-class professional development sessions. And in this regard, no event gives you a better bang for your buck than the RPMDA Convention. With session topics relevant to both the print music industry and music education advocacy, if any part of your business involves print, you must be there!
In six weeks’ time, the RPMDA Convention descends on the sunny southwest for learning, sharing, and lots of fun. With 17 sessions on our program for 2019 plus dedicated networking opportunities, there’s something for everyone. Here are a few highlights you won’t want to miss:
Internet Sales Tax Collection, New Labor Laws, the Tax Cuts & Jobs Act…What do they have to do with your music retail business?
with Alan Friedman (FKCO)
Hot off the Special Financial Update he presented at the 2019 NAMM Show and back by popular demand, Alan Friedman will help music retailers navigate the slew of federal & state laws that have recently changed. The potential impact is huge, and ignorance or non-compliance could put your business in financial peril. But with proactive financial management, these disruptive events can be avoided. A must-see session for store owners and financial managers.
Marketing to the Generations
with Jenn Herman (Social Media Strategist, Jenns Trends)
The world’s forefront Instagram blogger, Jenn Herman will kick-off Friday with a breakdown of how clients of all generations interact online and how your marketing strategy can best serve each of these groups. A follow-up to our 2018 session ‘The Generation Gap’, this session will dig deep into the creation of social media content that will help your business appeal to all generations. And for those who wish to continue the conversation, Jenn will also present a two-part breakout session later the same day to walk you through the implementation of an Instagram campaign.
Purpose, Passion and Changing the World – The Newest Trend in Business
with Christie Smith (Alfred Music)
“Purpose is the biggest transformation to happen to business since the assembly line. Today’s workforce is looking for more than a paycheck, they’re demanding careers that reflect personal values.” Using the Me to We movement as a foundation, Christie Smith will outline how the power of engagement—with those who work for us and those with whom we do business—creates positive change in the world while also reaping the profits that come from these connections. For many consumers, price is no longer the determining factor in making a sale, and companies that are socially aware will excel at attracting this category of client. The savvy 21st century retailer must be aware of this trend!
Catch these sessions & many more at RPMDA 2019, May 1–4 in San Diego, CA.